Get a dedicated IP which belongs only for your brand and increase your sender reputation.
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An email marketing provider typically hosts several companies in one email server. Your IP address is usually a part of this pool. A dedicated IP allows you to use a private IP that will be only associated with your sender address.
A private or dedicated IP gives you control over your sender reputation. Though the quality of deliverability solely depends on your practices, a dedicated Ip ensures a significant increase in reputation as compared to shared IP pools.
High volume senders who email domains which require IP whitelisting before sending regular emails, benefit significantly from having dedicated IP addresses.